3 Steps to Local Search Engine Optimization

The purpose of local SEO is to bring your business to the attention of the people living in your area. More than 70% of searches made on mobile devices are local. With local SEO, your website will be seen by the users when they are searching for products and services in your area. Hence, it will be more likely that they will buy from you. You should also consider the number of locations that you have. If you have more than one location, it would be better to focus on local SEO.

Local SEO is done by targeting specific geographic areas. For instance, you may choose a digital marketing agency that caters to the Boise area. Such a strategy will help you to attract a targeted audience that is more likely to convert into customers. You will also want to do some citation building to increase the relevancy of your website to local search queries. It will increase the visibility of your website and help it rank high on search engines.

Your website should include NAP and local phone numbers. These will increase your SERP location. You can also optimize your meta-information and place your NAP information on your website. These can be part of your pillar content, blog posts, and social posts. Your “About Us” page can mention the service it offers in your town. Your blog post may contain a phrase such as “The Best Honda Deals in Northwestern Montana”. And, of course, your website should be optimized for mobile.

The second step in a local SEO strategy is to ensure that your website is optimized for local search. If your website is outdated and slow, your audience will lose interest and turn away. Therefore, invest in a redesign of your website so that it looks attractive and modern. In addition, you can use Google PageSpeed Insights to analyze your site’s speed. The faster your site loads, the higher its ranking on search engines. So, if you are looking for a boost in your local SEO campaign, you need to make sure that your site is ready to take advantage of it.

Moreover, a website’s age can affect its ranking. In addition to the age, it can also gain authority by earning links and mentions. Besides, a GMB page should be optimized to attract more visitors. According to a study conducted by Google and Ipsos, four out of five people search for local information on a search engine within a single day. It is therefore imperative to optimize your GMB page for local search to ensure that it is visible to the most people.

It’s important to remember that citations are crucial to local SEO. They account for 11% of local pack ranking factors and must be unique. Avoid using virtual offices or P.O. boxes. While citations are essential, they should be unique and reflect your company’s name and address. Ultimately, you must focus on local SEO to stay ahead of your competition. This will help you increase your presence and build trust. While the competition has a lot of resources, your website will be found easily by local customers.