How Does SEO Work?
Step 1: Utilize services such as Google Pagespeed Insights and Yslow
Google PageSpeed and Yahoo’s YSlow has proven to be effective at reducing media files for posting on a website. This helps ensure faster loading speeds, which in turn increases the likelihood of a higher site ranking.
Step 2: Placing original authentic content
Original content remains one of the most effective ways by which a higher site ranking can be assured. This is especially important for Google, which to this day has maintained an emphasis on content-based ranking.
Step 3: Calls to action that keep users on the site
Calls to action may seem a bit of a hard sell, but they can be remarkably effective. With a well-worded call to action that provides clear information about what the site visitor will get in return for staying on in the site, owners can help ensure a higher rate of conversion and better customer satisfaction.
Step 4: Get other sites to talk about your business model
Today more than ever, the Internet relies in large part on networking and interconnectivity. One of the most effective ways by which you could expand your network is by having other sites talk about your business model. A good SEO firm can do this for you, and the results can be both perceivable and impressive.
Step 5: Write articles on social sites that answer real questions
Connecting with your audience and providing for their needs is an essential part of the equation. By providing a venue by which real questions could be answered, you will be that much closer to touching base with your audience.
Step 6: Find creative ways to keep users interested on your site
The sky is virtually the limit as far as maintaining visitor interest is concerned. You could provide special offers and promotions for instance, or you could offer a limited sale.
Step 7: Make videos that help explain what you offer in simple terms
A picture paints a thousand words so it’s been said, but video is even more effective. Hosting video can provide a tremendous boost to your site and the added services will definitely be appreciated.
Step 8: Use lots of original photos that give a great visual of your services
Putting some effort into your photos always helps. With great looking original photos, your site will provide even more value to your audience. Though this is not a comprehensive “How Does SEO Work?” post, it gets you thinking in the right direction.
SEO or search engine optimization is one of the most important aspects of Web marketing. With most any website, the primary goal is to get as many people as possible to visit the site. This is usually accomplished via a well-implemented SEO program, the main purpose of which is to get a site a higher ranking in the Google search engine results pages. The question here is “how does seo work” and our answers are below.
A capable SEO firm or professional will know the most effective combination of methods by which a high site ranking could be achieved. This could be a tricky task, as the search and ranking algorithms employed by Google and other major search engines tend to change from time to time. For an SEO campaign to be effective therefore, there needs to be periodic reevaluation and revision of the approach in accordance with the search and ranking algorithm changes.
In any case, there are a number of methods by which a capable SEO firm could help your site achieve a higher ranking on Google. Many of these methods have withstood the test of time, and will likely continue to be effective for the foreseeable future. Here are some of the more effective methods employed by the most capable SEO firms: