Local SEO Helps Your Site Get More Traffic
Citations are an online reference to a business that features the business’ name, address, and phone number (NAP). Typically, when an SEO refers to citations, they talk about individual business listings on various sites. Cites do not always display on their owner’s websites, as they are typically searchable and downloadable. When people search for citations of a business, they usually see a list of results that includes the business’ NAP and the citation title for that business. Cites also are often used as buttons to bookmark a place on the web for future reference. So in SEO terms, citations are an essential part of a business’ NAP.
You can get a top listing for your business name by employing SEO strategies if you run a small business. It takes a lot of work, but it’s worth the effort if you are serious about making it big. SEO will drive tons of traffic to your site and help you create relationships with prospects and clients in the process. If you run a large business, employing SEO strategies might not be cost-effective; however, you will benefit greatly from your efforts if you use local SEO.
The following are some suggestions to help you take advantage of local SEO.
1) If you are offering services locally, try to include your business name in the search. This will drive immediate traffic to your site.
2) If you are offering a product locally, try to get the product listed in the yellow pages, classified ads, and locally in newspapers. These publications tend to have better PPC rates and better CPC rates than online websites.
3) Keep your site updated. Make sure your website is current on Google Maps, Yahoo Maps, and Bing Maps, to name a few. Updates of these portals will help increase your search engine rankings.
In the same vein, optimize your site for the mobile device in hand. 4) Optimize your site for mobile devices. The site should load quickly on both mobile and desktop devices.
5) Social media. Your site should be set up and configured to benefit from social media sites. Most local SEO can be done using a social site. Make sure the social site you are submitting to is used by consumers looking for your product or service or who want to learn more about your company.
Search engine optimization is a vital part of online marketing. Your site must be up with the newest updates in Google, Yahoo, and Bing. Your site needs to be visible to those who are looking for your products. Putting all of these elements together can drive your site more traffic and increase your website’s PPCO and CPC. The following will give you a head start on improving your website for sea