SEO For Small Businesses
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. SEO is a lot more than just buying an attractive website and posting articles on it. In this article, I will explain more in-depth how SEO is done and what you should expect.
Here are the basics of SEO as top SEO companies perform it. The website is optimized to improve the relevancy of the webpage and keywords, such as “best hotels in England” or “best hotels in England for German guests.” If someone searches for those keywords, your site will be displayed on the first page.
1. Choose the right keywords
These are not just keywords, which means words or phrases that a user would search for. Keywords are a user’s input for search results. The actual search results are not displayed until a user clicks on your link. When I write that you have to choose keywords, you have to understand the context of a search that is being performed. For example, you might be searching for “best hotels in England.” If you are looking for that from a technical point of view, you might know that your keyword phrase is “best hotels in England.” But if you are looking for that from a style point of view, you might be searching for the “best hotels in England for those interested in style.” You need to understand the context of a search.
2. Structure of your website
When a user starts searching, they will be directed to your website through a search engine, and they will land on your landing page. You must optimize your website for both of these searches. Your landing page must be appealing and straightforward to get a user to continue browsing your site, and your site must be properly optimized so that the landing page can bring your site in the proper context. But you need to realize that this step does not always need to be done. Sometimes it is enough to have a landing page that can drive users to continue browsing your site. This is why the content manager or copywriter, as you know, needs to be clear that any website they do for a client must be visitor-friendly.
I am sure that you must think that optimizing a site means stuffing it full of keywords. This is not true. The way to truly optimize a page is to determine the right number of keywords for each page and make the page attractive, easy to read, appealing, user friendly, and not too difficult. Also, the content needs to be good. Your page will need to be linked to other pages on your site that are useful and relevant to the page that your user is viewing now. But please be aware that not all content can be user-friendly, and it must be search engine friendly. And if you are not sure that your content is good, hire someone to check it before producing it.
3. Make sure your site is linked to other important sites. When your site is linked to important sites like Wikipedia, the Open Directory Project, or Yahoo Directory, you will be able to build credibility. And your page will be read more by other users. You are not only making it more popular in search engines, but you are also making it more popular among users who will visit other important sites as your link. The more links you have to your site, the more your site will grow.